Advertising has come a long way in recent years, from google ads to Instagram targeted ads. The internet has created practical more efficient ways for businesses to reach out to their target clients, gone are the days of having to pay for general, expensive magazine or billboard space and relying on lady luck to unite your client´s eyes with your content.
Whilst this trend is only certain to continue growing at an exponential rate, where does this leave less digitally engaged consumer segments such as the older generation?
Advertising Across Generations With Caps
According to Sensis Social Media report in 2019, 59% of Australians access social media on a daily basis. Although this number is certainly high, that´s also 41% of the population that businesses are missing out on engaging with on an everyday basis. Therefore, it would be fair to argue that there is still a massive place in the world for physical, real-life advertising.
A great way to still tap into this advertising channel and promote your brand without breaking the bank is by means of branded headwear. Equipping your team members on the ground with a logo-emblazoned hat is a cheap, easy and cost-effective way of ensuring your business has exposure to the general public whilst your employees can carry out their daily duties with no added effort! This is especially effective for employees in roles such as waiters, baristas, delivery drivers, fundraisers and construction workers.
Selecting Your Custom Headwear
Here at Australia's own Promotional Caps we have a wide range of options to suit all needs, whether your requirement is for cheap custom branded caps, bucket hats, beanies, visors or even hard hats, we have you covered!
After choosing the type of headwear to fit your needs the next step would be selecting the type of decoration method for your logo. Popular client choices include embroidery, screenprint and digital print but we also offer niche decoration methods such as 3D embroidery.
If the above sounds a little confusing there´s no need to worry! Our highly experienced sales team will be able to guide you through the entire process stress-free and recommend the best options to suit your needs and budget.
Don´t hesitate, enquire about our promotional headwear today and take advantage of a great low-cost traditional way to gain brand exposure for your business now!